How to Get an Editorial Review for Your Self-Published Book?
An editorial review is an independent assessment of a book by a publication or reviewer. If you are self-publishing, it can help readers understand what your book offers and give you a quotable source for your marketing. This guide covers how to prepare your book, choose a suitable reviewer, and submit it for consideration.
Editorial reviews are different from customer reviews. Paying for an independent editorial assessment does not buy praise. Reader reviews follow the rules of the platform where readers post them; Amazon’s customer review rules prohibit compensation for customer reviews. If you are unsure which kind of review you need, start with our editorial vs. reader reviews guide.
The Significance of Editorial Reviews for Self-Published Books
Editorial reviews for self-published books can introduce a book to potential readers. Here are a few reasons to consider one:
- Credibility and Trust: A thoughtful review from a relevant publication gives readers another perspective on your book and a source they can check for themselves.
- Constructive Feedback: A review may point out strengths and reservations that help you see how your book reads to someone else. If you need private advice for revisions, look for manuscript feedback instead.
- Marketing Power: With the publication’s permission and proper attribution, you may be able to quote an editorial review on your website or in promotional materials. Check the outlet’s terms before using a quote on a cover or retailer page.
Steps to Obtain an Editorial Review for Your Self-Published Book
1- Prepare a Clean Review Copy
Before you submit your self-published book for an editorial review, give the review copy a final edit and proofread. Check the formatting and make sure the file opens properly. A clean copy helps the reviewer focus on the book itself, but it does not determine the verdict.
2- Identify Suitable Reviewers and Publications
Extensive research is required to identify reviewers and publications that specialize in your book’s genre or subject matter. Start by making a list of potential candidates such as book bloggers specializing in self-published books, literary magazines, or websites that have reviewed self-published books in the past. It’s crucial to target reviewers who cater to your specific niche audience. For example, Book Nerdection’s editorial review service explains which books it accepts, its review timelines, what authors receive, and how to submit. Read published examples before deciding whether its approach fits your book.
3- Craft a Compelling Query Letter for the Editorial Review
Your query letter is your first impression on potential reviewers, so make it count. A well-structured query letter should include:
- A concise yet captivating book synopsis that highlights the unique aspects of your story.
- A brief but engaging author biography that showcases your qualifications and background.
- Any notable awards or achievements related to your writing.
- A personalized explanation of why you believe your book would resonate with their readership.
4- Adhere to Submission Guidelines
Different reviewers and publications may have specific submission guidelines. It’s paramount that you carefully read and adhere to these guidelines when sending out your book for review. Some reviewers may prefer digital copies, while others might request physical copies. Additionally, be mindful of file formats and any particular instructions. Disregarding these guidelines may lead to your submission being overlooked.
5- Patiently and Persistently Pursue Editorial Reviews
Obtaining an editorial review for your self-published book is often a competitive and time-consuming process. Rejections are part of the journey, so maintain your patience and determination. Continue submitting your book to different reviewers and publications until you find the right fit. Sometimes, it takes multiple attempts before securing an Editorial review.
6- Leverage Author Networks
Building a network within the self-publishing community can be immensely valuable. Connect with other self-published authors, participate in online forums, attend author events, and join writing communities. These connections can lead to recommendations for potential reviewers and increase your chances of getting your book noticed.
7- Consider Paid Editorial Review Services
Free editorial outlets may have limited space or long queues. A paid editorial review service is another option if its genre coverage, process, and price fit your plans. You are paying for the work involved, not for a favorable opinion. Here are some details to compare:
- Clear Timelines: Some paid editorial review services offer package timelines, which can help you plan a launch. Check when the clock starts, what happens if a book is declined, and whether the provider promises delivery by a particular date.
- A Published Review Page: Check where the finished review will appear and whether you can link to it. A publication’s audience and distribution vary, so ask what is included instead of assuming paid coverage guarantees reach.
- Professional Assessment: An editorial review should give readers a considered assessment of your book. Look at published examples to judge the depth and style; a public review is not the same as private manuscript feedback.
- Customized Targeting: Look for a publication that covers your genre or subject matter. Ask how it assigns reviewers and whether your book fits its readership.
- Professional Feedback for Improvement: Some reviews discuss craft in detail, while others focus on what a reader can expect. If your goal is to revise the manuscript, ask whether the service offers separate editorial feedback.
- Marketing Material: A usable quote from a published review can support your book’s marketing, even if the full review is more nuanced. Check what you may quote and how the outlet wants to be credited.
When considering paid review services, it’s essential to conduct thorough research. Look for reputable services with a track record of delivering high-quality reviews and ethical practices. Check for testimonials and reviews from other authors who have used their services to gauge their effectiveness.
It’s worth emphasizing that paid reviews should complement your overall marketing and promotion strategy. They are not a substitute for genuine engagement with your target audience, networking within the author community, or the pursuit of organic reviews through traditional outreach.
Whether a paid editorial review fits your plan depends on your budget and goals. Compare the publication’s examples, genre coverage, terms, and timeline. A review can offer a perspective to share, but visibility and sales are not guaranteed.
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Where to Get an Editorial Review?
Securing an editorial review for your self-published book requires identifying suitable reviewers and publications that cater to your book’s genre or subject matter. Here are some places to consider when looking for editorial reviews:
- Book Bloggers: Many book bloggers specialize in reviewing self-published books. They often have dedicated audiences interested in a wide range of genres. Research book bloggers in your niche and reach out to them with a well-crafted query letter.
- Online Literary Magazines: Some online literary magazines and publications offer editorial reviews for self-published books. Look for those that align with your book’s genre or themes, and check their submission guidelines.
- Review Websites: There are websites and platforms specifically designed for book reviews. Some of these may charge a fee for reviews, while others accept submissions for free. Examples include Kirkus Reviews, IndieReader, and Readers’ Favorite. Compare each publication’s genre fit, editorial independence, timeline, price, and rights to quote the review. Book Nerdection’s submission page sets out its current packages and eligibility.
- Social Media Groups and Forums: Ask fellow authors for recommendations of publications that cover your genre. Check each outlet’s submission policy yourself before sending your book.
- Author Networks: Connect with other self-published authors who have successfully obtained editorial reviews. They may be able to recommend reviewers or publications that have worked well for them.
- Professional Review Services: Consider services that review self-published books. Compare their fees, editorial policies, eligibility, and stated delivery windows before you submit.
- Local Publications: Depending on your location and the focus of your book, consider reaching out to local newspapers or magazines that review books by local authors.
When approaching potential reviewers or publications, remember to craft a compelling query letter that highlights the uniqueness of your book and explains why it would be of interest to their readers. Adhere to their submission guidelines carefully, and be prepared for rejection as the competition for editorial reviews can be high.
You can consider both free and paid outlets based on your budget and timing. Read sample reviews and ask where a finished review will appear before deciding.
Conclusion
An editorial review can give readers an informed perspective on your book and give you a source to quote where permitted. Prepare a clean copy, look for reviewers who cover your genre, and follow their submission instructions. Choose an outlet whose approach fits your book, and leave room for an honest assessment.
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